Week 12 NFL betting market report.
đBiggest bets in terms of percentage of wagers: Miami, LA Chargers
đBiggest bets based on percentage of money: New Orleans; Las Vegas OVER, Jacksonville UNDER
đLargest line moves, opener to current: Miami -11 to -14, NY Jets -4.5 to -6.5
đBiggest splits. Teams listed have a highest percent of cash compared to bets: New Orleans; San Francisco UNDER
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There is a belief that contrarian betting is one of the strongest tools of professional gamblers. The books win more often than lose and fading the public is what many sharps exploit as a weapon. Most contrarian handicapper love to fade based on percentage of bets, believing the squarest intel comes from the smallest wagers. Others believe percentage of money is the most effective tool, because they are rooting for the same bets as the always profitable sportsbooks. The above link shows the most successful professional gamblers have a sliding scale.
The theory is to bet against the public. However, some use the splits and bet on the teams that have a significantly higher percentage of money than bets.